CASE STUDY
THE HOXTON / A multi-property creator campaign across Europe
As part of our ongoing relationship with Ennismore, we supported the Global Hoxton Team on their multi-property Summer Campaign.
Across their European locations, every creator was carefully matched to each property, fully briefed and managed from start to finish by the Stay Posted team.
Our role? To take care of everything.
THE BRIEF
A key part of the brief was locality. The Hoxton wanted to work with creators who knew their home cities - people who could share genuine recommendations, neighbourhood discoveries and local itineraries while naturally positioning the hotel as a base for exploring.
Working across several hotels simultaneously meant coordinating creators, property teams and central marketing - all while keeping the campaign moving.
WHAT WE DID
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We identified and vetted top creators based on their demographic, niche, reach, audience and aesthetics - all aligned to the hotel’s brand, marketing strategy and goals.
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We became the central point of contact across the entire collaboration, managing communication between The Hoxton’s central marketing team, individual properties and selected creators.
From initial outreach and negotiations to contracting, scheduling, questions, changes and last-minute troubleshooting, we handled the endless back-and-forth required to keep a campaign moving.
Every stakeholder stayed informed, aligned and on track - without the hotel team having to chase creators, coordinate timelines or manage individual collaborations themselves.
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We managed the entire collaboration journey, coordinating everything from creator briefing and campaign requirements through to stay logistics, timelines and content delivery.
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We managed submissions, feedback, revisions and final delivery of the agreed content.
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By taking care of the operational side of creator collaborations, we gave both sides the freedom to focus on what they do best.
The hotel team could focus on its wider marketing strategy and business priorities.
Creators could focus on creating their best work.
And we made sure the two remained aligned throughout.
THE RESULTS
The client received a collection of premium, brand-aligned content showcasing each property as the perfect summer destination - content that's already being used across The Hoxton's paid advertising and social channels.
Most importantly, their team didn't have to spend hours sourcing creators, negotiating collaborations, managing communications, briefing talent, coordinating stays or chasing deliverables.
This is what creator marketing looks like when hotels don't have to manage any of it themselves.
“Our content campaigns have so many moving parts so having additional help from Stay Posted to manage creator content was super helpful.”
WANT US TO DO THE SAME FOR YOU?
Whether you’re looking for creators for a single property, a multi-hotel campaign or an ongoing content programme, Stay Posted can deliver it all.
